To new and expecting parent(s):
According to each insurance carrier, you have 30 days from date of birth to add your baby to your insurance plan. Please contact your employer as soon as possible to add your baby.

Filing with your Insurance Company:
You are required to present your insurance card at every visit. We must have a copy of your insurance card to file any insurance for your child.

All insurance changes must be provided at the time of check in. This will avoid any incorrect information provided to our outside labs if labs are necessary during your visit.

Participating Insurances:

  • Anthem/BCBS (except Health Keepers Plus)
  • Aetna
  • Cigna
  • MAMSI/Optimum Choice
  • Multiplan
  • Optima
  • Preferred Care of Richmond
  • Private Healthcare Systems (PHCS)
  • United Healthcare
  • Southern Health/First Health/Coventry Healthcare
  • Virginia Health Network (VHN)

Please call the Business Office at 804.754.7422 if you have any questions.

Health Insurance Covered Services:
We make every effort to provide care within the services covered by most insurance carriers. If there are any concerns whether your insurance will cover specific services, please contact your insurance to verify benefits. If your insurance company denies services, you will be responsible for the charges.

Laboratory Services:
Most labs services are done on site in our laboratories. However your insurance carrier may require some laboratory services to be sent to an outside contracted lab (i.e. LabCorp, Quest). If they are sent to an outside laboratory, the outside lab will bill your insurance carrier directly and will bill you for any patient balance.

Child/Children of Divorced Parents:
The responsible party on the account will always be where the child resides. Any court order or divorce agreement must be determined among the parents without the involvement of the practice. However, co-pay is expected by either parent bringing the child in. This is a requirement of all insurance plans.

Methods of Payment:
Our office accepts the following methods of payment:

Cash, personal checks, Master Card®, Visa® and American Express®.

Credit card payments may be made over the phone with the business office at (804)754-7422 or online at  If paying online, you will need your account number, zip code, and our client ID.  All of this information is listed on your statement.  Please call the business office if you have any questions regarding payments.

If a check is deposited to our bank and it is returned due to insufficient funds, there is a $30.00 service charge applied to your account. If this occurs, you will be asked to pay by cash or credit card on all future visits.

Self-pay Patients:
Payment in full is required at the time of your visit. Please call the business office at 804.754.7422 if you have any questions.

We do not participate with any federal or state welfare, Medicaid or FAMIS programs.

Co-pays will be collected at the time of check-in. If there are any deductibles, co-insurance or non-covered services, you will be billed once the insurance processes the claim. Please verify with your insurance if you have a co-pay for wellness care. If you do not have a co-pay for wellness care, please inform the check-in receptionist.